Overview
Whether you're pitching to investors, selling to prospects or negotiating an employee's salary. Your ability to communicate ideas in a manner that persuades people is the key to closing deals.
The problem? Most people don't understand how the brain receives ideas, processes information and makes decisions.
Persuading isn't an art - it's a simple science.
Anyone can learn how to persuade and close deals by applying the proper frameworks.
The Problem
You are too smart!
When you pitch, sell, and negotiate, you know so much about the topic that you start sharing numbers, explaining things rationally and trying to persuade through logic. This doesn't work!
When presenting to someone, you need to follow frameworks that allow you to satisfy their brain in the order of its evolution:
- Survival Brain - Make them feel safe
- Social Brain - Create high status
- Logical Brain - Now you can talk numbers
If you don't make the survival brain feel comfortable, the investor or prospect's brain will react the same way you do when a telemarketer calls. Fight, flight or freeze! You'll never persuade a brain in that state.
If you don't create high status, their social brain will tell them they know better and won't listen to you. You've been there before talking to someone you think is wrong, you don't care what they say, and you'll never be persuaded.
My Content
I will focus on teaching you frameworks that allow you to persuade people by making them feel safe and creating high status. Once you satisfy the survival and social brains, you talk to the logical brain!
Better yet, many deals can get to a handshake stage before you ever involve the logical brain. How often have you heard people make decisions based on their gut instinct?
Satisfying the survival and social brains using scientifically proven frameworks is the key to persuading people and closing deals!
