What is Trend Stacking?
Trend Stacking is building a unique story around your company, product or idea by linking it to broader societal trends.
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"Our company is a once-in-a-lifetime opportunity. There are three generational trends intersecting to create this opportunity. First, our population is aging causing the number of practicing doctors to decline. Second, health trends show a rise in mental health issues. Finally, technological trends have made the current generation of teenagers trust their phones more than real people. There is a unique opportunity to save millions of lives by providing mental health services directly to teenagers online."
Why Does This Work
People are naturally drawn to the unique. We all want what we can’t have. Because of this, the best way to get someone interested in what you are pitching is to position your company, product, or idea as the result of some magical conversion of multiple forces outside of any individual’s control.
An added benefit is that it adds time pressure to the equation. It implies that you need to act now! To take advantage f the opportunity.
For a full guide on Trend Stacking, click here.
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Letters of intent (LOI)
A non-binding document that outlines the key terms of a proposed business transaction, such as an acquisition or partnership, and serves as a basis for further negotiations.
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This newsletter is not legal, financial, or tax advice. Please consult an attorney before making any legal decisions, a financial advisor before making investment decisions and a tax specialist for any tax matters. I make no representations and take no responsibility for the actions you take based on this information.
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